About PPC

Pay Per Click (PPC) is one of the many reliable Internet Marketing services provided by Genio. You can expect instant results from our Pay Per Click (PPC) services. With assistance from Genio’s Search Engine Advertising Specialists, get your ads running in under 4 business days. Our Cost Per Click (CPC) payment model ensures that you pay only when a customer clicks through to your site.

Our Strategy to design the perfect Pay Per Click (PPC) program for you

All work is futile if it cannot get you the desired results. Our strategy coupled with our expertise is sure to get you the result you desire. We stress on the following:

  • Campaign Planning

    We site with you and get a clear understanding about your business – nature of business, products and services, business model, competitors, market dynamics etc.

  • Competitor Analysis

    ‘Keep your friends close and enemies closer’. Yes! We do a thorough analysis of the different online advertising strategies employed by your main competitors.

  • Keyword Analysis

    Identify all possible primary and secondary keywords for your PPC operation.

  • Campaign Setup

    Create Pay Per Click (PPC) and group, deep linking specification, engine submission etc.

  • Real Time Bid Management And Reporting

    Set most advantageous Cost Per Click and bid rules for every keyword.

  • Copywriting for ad listings

    Produce creative and effective content relevant to different search terms.

  • Site Analysis & URL Specification

    We conduct a close review of your website to better understand the site usability, navigation and the effectiveness of your communication regarding your products and services.

  • Analysis of Return on Investment & Campaign Optimization

    We make sure that you get proper Return on Investment by constant evaluation and optimization of the Pay Per Click (PPC) program.

Other benefits you get:

  • Contextual advertising or content-target advertising ensures that your ad is shown on relevant websites.
  • Excellent exposure to your ads. We partner with more than 100,000 websites that help us serve over 900 million ad impressions every month.
  • Automatic filtering of invalid traffic ensures that you pay only for genuine clicks.
  • Get started in less than four business days.